Let us face it. We are in the age of information overload. What sets any one website or blog apart from another is the quality of the content. It is not just a writer’s prejudice that prompts me to say that written content is still the ultimate way to engage a visitor. Yes, the color scheme helps and the media plug ins are exciting but nothing draws comments as much as a well-written, thought provoking text.
Pick your content provider with the awareness that you want to be associated with high quality and intelligence. Anybody who speaks in terms of a quick SEO campaign and finding cheap writers to generate text around keywords is suspect. Browse the web – you know the ones you pause to read are the well-written pieces free of grammatical and spelling error.