I was going to write a blog about the importance of copyright issues and the need for writers to not blatantly copy and paste from other websites – more and more I see that there are the same articles “re-organized” and used in innumerable websites. However, while researching for this idea, I found that Chelsey Maldonado has made a great post about it today at dailyfreelancewritingtips.wordpress.com. So, I am making this a post about the good, the bad and the ugly in web content. And it was a great excuse to include an image of Eastwood….
Words are an integral part of websites. While the Internet is becoming increasingly multi-media oriented, for now text has not been forsaken. Ranking high on Google searches is the quest, nirvana, the ultimate goal, for every person or company with a Website and this is driven by keywords. As long as words are the currency, Good writing is critical for web pages. Well, let me rephrase that – in an ideal world, Good writing is important for good websites.
However, there are people out there that believe that any words, any writing will do. One set, decide to do the cut and paste I referred to earlier. While that is legally wrong and morally repugnant, these websites tend to at least make sense most of the time. This is the category I would classify as Bad. It is apparently okay, but really a website with regurgitated information will never develop a premium reputation.
The Ugly is when there is automated article spinning and we get gems like this:
“Within largely career paths, population are planning to reach their highest career achievement in managerial positions or develop into entrepreneurs who are available to run their own corporate.”
It is self-evident that nobody who visits a website looking for meaningful information will find that, and what follows, remotely intelligible or useful. Bad Web content is counter-productive in that it can quickly ruin a Website’s reputation. And Google is cracking down on such gibberish which means that random words pulled together will no longer work as a reliable strategy. Hopefully, this will mean that Good will win the ultimate battle of the Web!