Mashable had this infographic of how small businesses are engaging with social media. I like the way infographics lay out statistical facts but it is always important to dig deep and find out where the stats are coming from – in this case it is based on a survey of Postling users. Postling is a service for small business owners to manage their social media accounts and so this survey is based on small business owners who are above-averagely social media-savvy. It is still useful to see the broad patterns of which platforms are popular with small business owners and to see the trends of engagement.
The top five take-aways for me are:
- Facebook and Twitter top the list of social media sites used by small businesses.
- Twitter invites active customer engagement and appears to be the most interactive of the social media platforms.
- Facebook translates to more traffic given the number of bit.ly clicks.
- Small businesses that post more that 8 times a week see a significantly higher number of comments than those that post 1-7 times a week.
- Social media management tools are seen as valuable because they offer a consolidation of different platforms – which means that it is not Facebook vs. Twitter but Facebook, Twitter and WordPress for most small business owners.