Many small businesses set up a website a while ago when the initial wave of Internet marketing hit us all. The web design usually includes a home page with description of the business, a product description page and a contact information page. Some owners, depending on the nature of the business, have a few extras. The design is entirely serviceable and has been a good place holder to let regular customers know that the business has a web presence.
When I come across these kinds of pages now, I wonder whether business owners realize that web pages can look dated too? Spring cleaning and re-stocking is not just for landscapes and closets. It is well worth checking out your web presence also this April. Look at your web page with a critical eye.
- Is the information current?
- Are you using the latest tools in terms of promoting your brand?
- Is your content likely to pull in new traffic?
- Are you offering anything to keep your existing customers engaged – are you building brand loyalty?
- Does your content establish your authority or expertise in your field?
- Are your keywords still relevant with new search trends?