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Many small businesses set up a website a while ago when the initial wave of Internet marketing hit us all. The web design usually includes a home page with description of the business, a product description page and a contact information page.  Some owners, depending on the nature of the business, have a few extras. The design is entirely serviceable and has been a good place holder to let regular customers know that the business has a web presence.

Image courtesy of Daily Organized Chaos

When I come across these kinds of pages now, I wonder whether business owners realize that web pages can look dated too? Spring cleaning and re-stocking is not just for landscapes and closets. It is well worth checking out your web presence also this April. Look at your web page with a critical eye.

  • Is the information current?
  • Are you using the latest tools in terms of promoting your brand?
  • Is your content likely to pull in new traffic?
  • Are you offering anything to keep your existing customers engaged – are you building brand loyalty?
  • Does your content establish your authority or expertise in your field?
  • Are your keywords still relevant with new search trends?
And while at it, consider the colors and layout of your website also. Much like Ethan Allen introduces new fabrics and designs for every season and Chanel and Dior launch their spring fashion, web designs should re-configure occasionally also. Colors preferences and aesthetic trends change. It may be well worth updating your color scheme  and font among other things. A refreshed web presence can be your kick-off for a stronger social media campaign.
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