This is an ‘All you ever wanted to know about QR Codes‘ sort of post. We have all been hearing about this QR code for a while now in the context of mobile marketing. I downloaded a QR code reader a while ago to experiment and didn’t go much farther than that. I registered the codes on occasion while out and about. Through it all I have had this sense of seeing the whole topic of QR codes through a badly focused lens. I could tell there is a murky image there, but I needed to sharpen the image. I spent some time sharpening the image and here are some basic facts:
- QR stands for Quick Response and the codes seems like a carry over from barcodes. I think it will help to have a different name for more people to understand that this has nothing to do with writing code!
- QR codes are essentially guideposts that when scanned lead people to larger pieces of information. So, if you scan a QR code on a coffee cup, brochure, t-shirt of a pub it can lead you to a website, coupons, maps or any kind of marketing material. The sky is the limit in terms of what can be packaged in that small square*.
- QR codes can be scanned using smartphones once you have downloaded a QR code reader. There are many free readers available in the market that do the job extremely well.
- QR codes can be scanned from any angle and still be read correctly.
- The mobile marketing potential of QR codes has motivated everyone from corporations and small businesses to art museums and non-profits.
- This does not mean you are late to the game. While QR codes have been in the air for a while, the increased use of smartphones means this is a growing trend in mobile marketing.
- It is easy to create a QR code and it is free. I played around at qrcode.kaywa.com and found it easy as pie to create a QR code for a URL.
- Once you have created a QR code place it in locations where you expect traffic and make it easily visible and accessible.