I attended a seminar conducted by David Leaver and Virginia Steinberg of Opus Partners today. The workshop was on Social Sales: A Key to Effective Business Growth with a specific focus on LinkedIn. Given my strong conviction about the role of social media, I do have a LinkedIn account. However, I have treated it like the proverbial step-child and been more than a little neglectful. There are a couple of different reasons for this including concerns about time and a certain anxiety about self-promotion.
So, I knew I would learn something valuable from the seminar especially because I have evidence of the facilitators’ expertise in using this tool – they are meaningfully active on LinkedIn and I knew they would be great tour guides to familiarize myself with this new territory. Boy, was I right and I sit here now with the renewed awareness that LinkedIn is about way more than setting up shop with a profile. Here are some of my take-aways from today’s session:
- LinkedIn is a social media tool which is dynamic – don’t treat it as a static website that houses your resume.
- Your connections on LinkedIn should be a combination that reflects your past, present and your projected future.
- Use the Groups on LinkedIn to stay on top of industry developments and to establish connections with others in the field.
- You can try out some Groups and then decide to disengage with them if you find that the peer group there is not providing what you need.
- In the best of Groups, members share valuable information; feel free to engage with such members by either commenting on their links or responding to queries. Thoughtful interactions are the main purpose of Groups.
- You can choose to follow companies that interest you and this is a great way to express your interest in an organization.
- There are valuable insights to be learnt from the kind of people who are following a company; there are insights in the companies a person chooses to follow!
- Remember to explore the various tabs in your home page, especially More which will lead you to interesting sub-categories such as Answers, Polls and Skills.