Google+ does not have an official equivalent for Facebook’s company pages yet. The company has said that something should be available in the next couple of weeks and have also created an application page for businesses who want to be included in this trial phase.
Ford is First Off the Block with Google+
While there is much talk of whether Google+ will sink of swim, many companies are actively moving forward with Google+, and Ford is at the head of the pack. The automobile company has set up two pages for their fans in the US and in Europe and have used features such as Hangout to really interact with their customer base.
I think Ford’s enthusiastic approach and the thousands of applications that are flooding Google+, according to an interview in Ad Age with Christian Oestlien, the lead product manager for social advertising at Google, is an indication of the complete acceptance of social media as a marketing tool.
Google+ Adds Power to the Pack
We have come far from the early days of tentative acceptance of Internet marketing by corporations and businesses. Facebook, Twitter and Foursquare are among social media tools that have shown direct results when used as part of a company’s marketing strategy. So, now that there is a new toy out there, businesses are not waiting around to figure out whether it will take off. They have learnt the lesson that nobody can afford to ignore a social media presence such as Google.
This raises some interesting questions. In my post yesterday, I wondered whether individuals will find it worthwhile to create a second account in a new social networking site. If businesses are motivated to do this because of the fear of being left behind, will it work for people too? Will the businesses and their promotions draw in an audience and help Google+ grow? Will businesses find it relevant to invest time and effort if they do not see wide-spread adoption of Google+?
And isn’t it one of life’s interesting ironies that Ford, the ultimate example of a dominant pioneer, has embraced the newcomer in the field of social networking so promptly? Is it because the Ford collective memory knows that there is no such thing as a secure monopoly?