Many companies and small businesses are using the Facebook page for customer engagement and brand outreach. It is a great idea especially because social media punditry now states that search engines love Facebook pages – I’m waiting for the research on that one. However, I have been browsing Facebook pages to get an idea of best practices and here is a quick tip that has a big impact on first impressions.
If you are using a logo or your company name, make sure it appears properly when you make posts. Some images are great for the profile photo but they can become cutoff of illegible when it appears next to your updates and comments. It saddens me to see the way the new Maroon 5 profile picture ends up looking unclear on the wall posts:
Here is an example of an image that works well as profile and in the smaller version in the Facebook page of Lady Gaga:
She really knows her branding and social media!
Stringing Words Together 
Search engines are just starting to incorporate social searches into their Algorithms.
Generally setting up #FB fanpages are quite standard: get a good profile pic, a landing page, fill in info etc.
The buzz now revolves around creating/curating good content for FB, because that’s what fans want. They simply want content to improve & enhance their life — whatever their definition of life.